A Taste of Honey – promotion
One of my favourite authors, whom many of you will already be familiar with from some of my reviews of his work here… Tom Benson’s latest novel, A Taste of Honey, is currently on a Kindle countdown promotion, and in his latest blog post he gives us some insight into how such promotions work…
What does that mean to the buying public?
Although the title of the promotion suggests a countdown, it is the period of the promotion that is counted down – not the item price. The item price starts low and goes back up.
How does it work?
– The book price is adjusted by the author to be at an accepted minimum price, and that is a minimum set by Amazon; not the author.
– The book will be available at the lowest price for a period of perhaps one, two or three days.
– The price will go up in increments at each stage, until it returns to the original price after the week-long promotion.
In the case of my books I maintain a low price. I…
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